For exceptional hotels
AI search for hotels
Travellers now ask ChatGPT, Gemini and Claude where to stay, and get a handful of names. We make your hotel one of them, on Google too, and make sure the guest can book with you directly.
The questions
Travellers ask AI exactly what they want
They describe the trip, not the hotel: who they’re travelling with, what they want nearby, what the room should have. Each question is a stay you win, or one a rival wins.
“Boutique hotel with a spa in Seville’s old town”
“Best hotel for a honeymoon on the Costa Brava”
“Family hotel with a pool near Málaga”
“Quiet five-star hotel in Madrid within walking distance of the Prado”
“Hotel with a rooftop bar and views in Barcelona”
“Countryside hotel with a good restaurant for a weekend away”
How AI decides
AI recommends what many sources agree on
ChatGPT, Gemini and Claude search the web before they answer. They name the hotels that guides, travel press, booking platforms and reviews describe the same way, and link to the pages that answer best. When your own website doesn’t answer the question, AI sends the guest to a booking platform instead.
- 01
Your website
Rooms, rates, amenities and policies as text, and a book-direct link.
- 02
Guides
The Michelin Guide and Guidavera, the guide for Spain.
- 03
Booking platforms and reviews
Booking.com, Expedia, Tripadvisor and Google.
- 04
Travel press
Features, “where to stay” guides and round-ups.
What we do
Everything AI needs to recommend your hotel
Whether it’s called GEO, AEO or SEO for AI, the work is the same: be the clearest, most consistent answer wherever AI tools and Google look.
- 01
Rooms and amenities, readable by AI
Rooms, rates, amenities, the spa, the restaurant and your policies set out as text and labelled, so AI describes your hotel correctly.
- 02
Answers for the trip
Pages for the trips guests plan: honeymoons, family holidays, wellness weekends, your neighbourhood and what’s nearby.
- 03
The sources AI reads
Your Guidavera profile, Google Business Profile and booking-platform listings complete and consistent, so every source tells the same story.
- 04
Press and “where to stay” lists
Mentions in the travel press, and a place in the round-ups AI cites.
- 05
Google search (SEO)
Your website ranking for the searches that lead to bookings, in every language your guests search in.
- 06
Direct bookings
AI linking to your own website, not only to a booking platform, and a clear path to book direct once the guest arrives.
See how AI sees your hotel
The free AI Visibility Report asks ChatGPT, Gemini and Claude the questions your guests ask, and shows who they recommend, why, and what would put you on the list.
Salmarea
Seafront restaurant, tasting menu · Sample report
AI Visibility Score
41/100
Sometimes recommended
- ChatGPT
- 52
- Gemini
- 43
- Claude
- 28
AI recommends you in 8 of 21 answers. Trattoria Scogliera scores 63, ahead of you.
What it’s worth
≈ 14–38 extra bookings a month · ≈ €1,330–3,610
With our plan, your market share in your area grows from 9% to 17%, won from your rivals.
You against your rivals
| Place | Score | Recommended |
|---|---|---|
| Trattoria Scogliera | 63 | 13 / 21 |
| Salmarea | 41 | 8 / 21 |
| Il Gabbiano Blu | 37 | 7 / 21 |
| Osteria Punta Rossa | 22 | 4 / 21 |
Share of voice
- Salmarea 16%
- Trattoria Scogliera 26%
- Il Gabbiano Blu 14%
- Osteria Punta Rossa 8%
- Everyone else 36%
Your biggest opportunities
- 01
Anniversary dinners by the sea
Guests ask“Romantic restaurant for an anniversary dinner by the sea”
AI sends them toTrattoria Scogliera, Il Gabbiano Blu
Worth ≈ 5–13 bookings a month · ≈ €475–1,235
- 02
The tasting menu
Guests ask“Best tasting menu on the coast”
AI sends them toOsteria Punta Rossa
Worth ≈ 4–11 bookings a month · ≈ €380–1,045
- 03
Fresh fish, where locals go
Guests ask“Where do locals eat the freshest fish”
AI sends them toIl Gabbiano Blu
Worth ≈ 3–8 bookings a month · ≈ €285–760
Villa Fioravera
Five-star lakeside hotel · Sample report
AI Visibility Score
36/100
Sometimes recommended
- ChatGPT
- 44
- Gemini
- 38
- Claude
- 26
AI recommends you in 7 of 21 answers. Grand Hotel Serbelli scores 58, ahead of you.
What it’s worth
≈ 9–24 extra bookings a month · ≈ €4,320–11,520
With our plan, your market share in your area grows from 7% to 14%, won from your rivals.
You against your rivals
| Place | Score | Recommended |
|---|---|---|
| Grand Hotel Serbelli | 58 | 12 / 21 |
| Villa Fioravera | 36 | 7 / 21 |
| Villa Ortensia | 33 | 6 / 21 |
| Hotel Riva Chiara | 19 | 3 / 21 |
Share of voice
- Villa Fioravera 14%
- Grand Hotel Serbelli 25%
- Villa Ortensia 12%
- Hotel Riva Chiara 6%
- Everyone else 43%
Your biggest opportunities
- 01
Honeymoons on the lake
Guests ask“Best luxury hotel on the lake for a honeymoon”
AI sends them toGrand Hotel Serbelli, Villa Ortensia
Worth ≈ 3–9 bookings a month · ≈ €1,440–4,320
- 02
Summer with children
Guests ask“Five-star lakeside hotel with a pool for families”
AI sends them toHotel Riva Chiara
Worth ≈ 3–7 bookings a month · ≈ €1,440–3,360
- 03
The villa’s history
Guests ask“Most beautiful historic villa hotel to stay in”
AI sends them toVilla Ortensia
Worth ≈ 2–6 bookings a month · ≈ €960–2,880
Questions from hoteliers
Why does AI send guests to Booking.com instead of our website?
Because the booking platform answers the question more clearly than your website does: the rooms, the amenities, the location. When your own pages answer it better, AI has a reason to cite you, and the guest can book direct.
How do ChatGPT and Gemini choose which hotels to recommend?
They search the web, read what guides, travel press, booking platforms, reviews and hotels’ own websites say, and name the places that match the trip and that many sources agree on.
Is this GEO, AEO or SEO?
All three. GEO (generative engine optimisation) and AEO (answer engine optimisation) are the industry’s names for being recommended by AI tools such as ChatGPT, Gemini and Claude; SEO is ranking on Google. Google itself says optimising for AI search is still SEO, and most of the work serves both, so we do it as one.
Do we need to change our booking engine?
No. We work with the website and booking engine you already have, and make the path to booking clearer wherever guests arrive.